Simply Said:
Our Flowers Last Longer
It is no easy task to make that claim. And to live up to
it. We try our very best. Yes, sometimes we fail. But not
very often.
Why are we so sure? First of all, Carmen teaches a seminar
on care and handling. He has presented it to florists across
the world more than 200 times. He practices what he preaches.
Carmen is the author of "FloraCare 2004," the definitive
manual on care and handling in the floral industry.
We buy only the very best product and fly it in to Syracuse
or have it sent by FedEx right to the store. When flowers
arrive, they are inspected immediately for damage and to see
that they are what we ordered. Then, the lower leaves are
stripped off each stem. We don't want them in the water where
bacteria and mold can flourish. Then the stems are cut, under
water. You see, as flowers are shipped, the bottom of the
stem crusts over and water is lost from the underside of the
leaf. It's called transpiration. As water is used up, a vacuum
forms at the base of the stem, above the crusting. By cutting
under water, not as most other vendors do, we fill that vacuum
with water, not air. This is one of the reasons for our success.
Simply Said. . . .Our Flowers Last Longer
Flowers are then treated with various products that are important
to flower longevity and then
placed in a clean container that has flower food, and acidifier
and a germicide and they are
placed in a 34-36 degree refrigerator that has very high humidity.
All flowers are dated for
proper rotation, and unsatisfactory flowers are discarded.
boast...that our flowers do last
longer.
If you're not buying Cosentino, ask your vendor about his
care and handling processes. Bet he's not doing what we do.
All these things have been proven to help provide the customer
with the very best product. Each part of the process costs
money and that is why you will find our flowers to be a bit
more expensive...not much, just a bit. Those few extra pennies
will give you days more of enjoyment. That's why can boast...that
our flower do last longer.
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