Simply
Said:
Our Flowers Last Longer
It is no easy task
to make that claim. And to live up to it. We try our very
best. Yes, sometimes we fail. But not very often.
Why are we so sure?
First of all, Carmen teaches a seminar on care and handling.
He has presented it to florists across the world more than
200 times. He practices what he preaches. Carmen is the author
of "FloraCare 2006," the definitive manual on care
and handling in the floral industry.
We buy only the
very best product and fly it in to Syracuse or have it sent
by FedEX right to the store. When flowers arrive, they are
inspected immediately for damage and to see that they are
what we ordered. Then, the lower leaves are stripped off each
stem. We don't want them in the water where bacteria and mold
can flourish. Then the stems are cut, under water. You see,
as flowers are shipped, the bottom of the stem crusts over
and water is lost from the underside of the leaf. It's called
transpiration. As water is used up, a vacuum forms at the
base of the stem, above the crusting. By cutting under water,
not as most other vendors do, we fill that vacuum with water,
not air. This is one of the reasons for our success.
Simply Said. .
. .Our Flowers Last Longer
Flowers are then
treated with various products that are important to flower
longevity and then placed in a clean container that has flower
food, and acidifier and a germicide and they are placed in
a 34-36 degree refrigerator that has very high humidity. All
flowers are dated for proper rotation, and unsatisfactory
flowers are discarded. So we can boast...that our flowers
do last longer.
If you're not buying
Cosentino, ask your vendor about his care and handling processes.
Bet he's not doing what we do. All these things have been
proven to help provide the customer with the very best product.
Each part of the process costs money and that is why you will
find our flowers to be a bit more expensive...not much, just
a bit. Those few extra pennies will give you days more of
enjoyment. Because it costs so little, we can't seem to understand
why all vendors don't go through the process.
That's why can
boast...that our flower do last longer.
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